Striking 3D Building Projection Mapping Event at Bangkok’s New Landmark
Bangkok (Thailand) – November 27, 2017 (travelindex.com) – Magnolias Ratchadamri Boulevard (MRB) is announcing its arrival in the super-luxury mixed-use market as a new city landmark by staging the grand event Beautiful Bangkok by Magnolias at Ratchaprasong, in line with the government’s tourism goals. With Thailand’s first 3D projection mapping on a 60-story building, Magnolias aims to give Thais and visitors a new experience, enhancing Bangkok’s global image.
Mr. Visit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading property developers, said super-luxury mixed-use projects have been trending throughout the year, putting the market clearly in the spotlight. The four essential factors for its success are location, design, value, and service. A prime location that is also convenient creates greater value. Outstanding design enables the property to stand out and encapsulate buyers’ identity. Economic value makes the project worth investing in. Comprehensive services fully meet clients’ needs, covering all areas from condominiums to the hotel and facilities.
“Magnolias Ratchadamri Boulevard (MRB) is a super-luxury mixed-use project proceeding under MQDC. It is located in a landmark area at the heart of Bangkok, Ratchaprasong, known as the city’s economic center with rapid growth in several commercial and residential projects. We intend to develop this project prioritizing design and the selection of high-quality materials, which is apparent through the building’s iconic shape, innovatively constructed with highly sophisticated technology that meets our commitment to deliver the very best to our clients.
“In addition to offering opulent suites, we are in alliance with Hilton’s renowned 5-star hotel brand Waldorf Astoria, which is another source of pride for us as Waldorf Astoria Bangkok will be the first of the brand’s hotels in Southeast Asia. To further guarantee the project’s success, MRB received three prestigious awards from theThailand Property Awards in 2014 including Best Architectural Design, Best Interior Design, and Highly Recommend – Best Luxury Condo Development (Bangkok).”
Regarding the project’s progress, Ms. Peachpattha Pakakan, Vice President of Marketing and Sales Projects for Magnolias Ratchadamri Boulevard (MRB), said:“We have already sold 80% of the total of 316 units. Our clients are about 50% Thai and 50% foreign, mainly from Hong Kong, Singapore, and Taiwan. The driving factors for our satisfying sales growth are MRB’s location at one of Thailand’s top destinations and its being a mixed-use development, enabling it to meet our residents’ every need, along with the fully equipped facilities. In the coming year, the units that we plan to sell are two-bedroom units sized 72-106 sq m with a starting price of about THB20 million/unit or THB 280,000/sq m. For penthouses, we have eight and have now sold four. We expect to complete the whole project within Q2/2018 and our new sales gallery on site will officially open on 1 December 2017”
To elevate the Ratchaprasong district’s global appeal, Magnolias Ratchadamri Boulevard (MRB) has joined Ratchaprasong Square Trade Association (RSTA) to plan development and conservation while promoting Ratchaprasong Square as a center of economic activity.
Mr. Visit Malaisirirat said: “We are very pleased to be a member of the Ratchaprasong Square Trade Association (RSTA) as the area is the country’s key business district and also globally well-known as Thailand’s most remarkable luxurious lifestyle center. Magnolia Quality Development Corporation Limited (MQDC) believes that our property project, Magnolias Ratchadamri Boulevard, once we are allied with the RSTA, will complete the magnificent scenery of the Ratchaprasong-Ratchadamri district.
“Magnolias Ratchadamri Boulevard also complements the district to become a genuine landmark and a center of the retail market, wholesales, hospitality, luxury residences, and also MICE [meetings, incentives, conferences, exhibitions] in the heart of the capital. As well, the project enhances the potential of the Ratchaprasong-Ratchadamri area to become one of the global key business districts.
“To reinforce our commitment with the mission of further complementing the Ratchaprasong-Ratchadamri area, we are collaborating with the RSTA and theTourism Authority of Thailand in organizing ‘Beautiful Bangkok by Magnolias @Ratchaprasong’, the country’s first ever 3D projection mapping performance on a 60-story skyscraper event.”
Mr. Malaisirirat said: “Beautiful Bangkok by Magnolias @Ratchaprasong is another activity that we’d like to give Bangkok as a present that brings smiles, happiness, and pride. We sincerely hope that with this grand event, we can display Bangkok’s beauty to people around the world and make Ratchaprasong known as a business district globally. During the festive season, the number of visitors to the area increases by about 30% from 600,000 visitors to 780,000 visitors a day.”
Beautiful Bangkok by Magnolias @Ratchaprasong will use Magnolias Ratchadamri Boulevard (MRB) as the canvas for high-technology innovative 3D building mapping projection through collaboration with the world-renowned Limelight group of artists. The show will take place on 14-30 December 2017 with five performances daily at 7:00pm, 7:15pm, 7:30pm, 7.45pm, and 8:00pm and on 31 December with an additional sixth performance at 11:55pm.
Ms. Peachpattha said: “It’s our honor to organize this activity to raise the country’s image and allow people to enjoy the event together during this festive season. To join these fun activities, submit your best photo to compete to win THB 100,000 for depicting Beautiful Ratchaprasong or Beautiful Magnolias firstname.lastname@example.org with name, address, and contact number. Contestants can also can post a photo with a caption on Facebook or Instagram and add #beautifulbangkok
#beautifulratchaprasong #beautifulmagnolias #bangkokiconiclandmark. Follow the shows and activities itinerary at www.facebook.com/MagnoliasRatchadamriBoulevard and www.magnolias-ratchadamri.com.”
For further information, please contact:
Voradanu Nimmit (Timmie)
Vice President, Project Communications & Media Relations
Pantamas Krikul (Tookta)
Vice President, Corporate Communications & Stakeholder Relations
Magnolias Ratchadamri Boulevard (MRB) is a super-luxury mixed-use development worth over THB11 billion built on the last piece of prime land on Ratchadamri Road. The developer of the project is Magnolia Finest Corp., Ltd., under Magnolia Quality Development Corp., Ltd. (MQDC).
The 60-story high-rise development is on 9,600 sq m (6 rai) of prime land with 316 residences on floors 17–54, with 88 one-bedroom suites (48–60 m2), 220 two-bedroom suites (72–106 m2), 6 duplex penthouse (250-360 m2) and 2 penthouses (290–300 m2).
The outstanding exterior’s exceptional design is inspired by magnolia petals, whose beauty packs unyielding strength within. The delicate curves and lines spiral magnificently down to the base evoking a flower blossom.
To enhance value and sophistication, the most innovative technology was used to create the building’s perfect curves and its iconic sunshade or façade. The façade not only protects the interior from heat but also embellishes the already stunning building, visible from afar as if mirrors were delicately aligned and twisted into an embrace with the main construction, a sight even more exquisite when sparkling in the Bangkok sun.
Applying concepts from Thai architecture suited to the country’s tropical climate, the building’s design saves energy through taking into consideration the direction of sunlight and placing shade appropriately.
The meticulous interior design is in a modern classic style, simple yet luxuriously elegant, inspired by the English Townhouse concept, featuring the modesty of soft soothing beige, white, and gray palettes. Crystal floor lamps pay tribute to the sweet yet sassy spirit of a young woman with unique individuality, while the elegant modern style brings in smart, modern, and mysterious characteristics with the play of light and dark as well as the furniture’s simple patterns with hidden intriguing details in materials ranging from stainless steel to glass.
Kitchens are furnished with world famous luxury kitchen brand Bulthaup, with Franke sinks and top-quality Siemens kitchenware. Bathrooms are equipped with leading brands including Dornbracht taps, Hansgrohe sanitary ware, exclusively designed for the project, and Käsch bathtubs.
Complete service is assured alongside several amenities and facilities including Magnolias Ratchadamri Boulevard Lounge Club exclusive to Private Residents Club members, valet parking, curved garden view library, fitness facilities, jogging tracks along the sloping garden, swimming pools with a children’s pool and Jacuzzi, steam room, and sauna as well as 24-hour security.
Waldorf Astoria Bangkok:
The opening of Waldorf Astoria Bangkok brings “True Waldorf Service” to the city of Angels alongside elegant and refreshing designs by the renowned designers Andre Fu and AvroKO. Ideally located in the heart of downtown Bangkok Ratchaprasong intersection, Waldorf Astoria Bangkok features 171 modern and elegantly appointed Guest Rooms and Suites starting from 50 sqm, each providing a spacious and generous setting with thoughtfully designed floor to ceiling windows, work and resting areas, walk in closet and exquisite Salvatore Ferragamo bathroom amenities.
The hotel provides a selection of fine dining options including the iconic Bull & Bear Signature Grill on L55, The Loft and Champagne Bar atop Levels 56-57 with unparalleled Bangkok skyline views, the elegant Peacock Alley for light dining and afternoon tea, The Brasserie for all day dining, and Front Room serving a unique combination of “New Nordic” and “Thai” cuisine.
Waldorf Astoria Bangkok also offers the perfect setting for any occasion or event. The signature Magnolia Ballroom is an idyllic location for Weddings and Gala Social Events, while an additional 8 well-appointed meeting rooms offer a variety of unique aspects and natural light, ideal for conferences, private receptions and business meetings.
Waldorf Astoria Bangkok also features an outdoor Infinity Pool, Spa, Fitness Lounge, Personal Concierge Service, and Limousine Service.
About Magnolia Quality Development Corporation Limited (MQDC):
Magnolia Quality Development Corporation Limited is a business unit of DTGO Corporation Limited (DTGO) that develops, invests in, and manages villa, condominium, and mixed-use projects. MQDC develops residential and mixed-use projects under the Magnolias and Whizdom brands.
MQDC offers an industry-leading 30-year warranty on all its projects in line with its exceptional construction standards.
Under its mission to improve the quality of living for all, MQDC invests in research and development to create products and innovations for consumers as well as ecosystems that support environment-friendly living and add value to surrounding communities.
MQDC is determined to operate with concern for all life on Earth, advancing this agenda through sustainable development for the wider benefit of society.